GoodLife

As the Creative Services Manager at GoodLife Fitness, I play a pivotal role in shaping the visual and strategic direction of our brand. Leading a talented team of five designers, I specialize in brand identity, brand strategy, and production across both print and digital platforms, supporting our website and social media initiatives to ensure cohesive and impactful communication. I am dedicated to developing and enhancing the skills of my team members through comprehensive mentorship and training programs. My responsibilities include planning and executing innovative campaign strategies, providing art direction for impactful campaign shoots.

I have successfully led the redevelopment of our brand standards guidelines, ensuring consistency and excellence in print, digital, and web communication. Major projects I have headed include the Fitfluencer 2.0 Campaign, which engaged fitness influencers to promote healthy lifestyles; the Why Do You Gym Campaign, a motivational initiative highlighting the diverse reasons people choose to gym and fostering a sense of community; the eCommerce redesign of GoodLifeFitness.com to enhance user experience and drive sales; and directing photoshoots for our Group Fitness, Personal Training, and Performance Programs to capture the essence of the GoodLife Fitness brand.